JLR reposiciona linha Discovery

JLR irá reposicionar a linha Discovery após queda nas vendas

Por: Autocar Imagem: Retirada do google

JLR irá reposicionar a linha Discovery após queda nas vendas.

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Perdendo vendas para a família Defender, fabricante busca uma forma de renovar a submarca Discovery.

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A dificuldade do Discovery está no sobreposicionamento com as outras marcas.

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O Discovery Sport hoje posiciona-se no mesmo segmento que o Range Rover Evoque, Jaguar E-Pace e o Land Rover Defender 90.

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Já o Discovery, disponível nas versões de 5 e 7 lugares, acaba disputando espaço com o Defender 110, Range Rover e Range Rover Sport.

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A empresa busca uma forma de renovar a submarca Discovery.

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A JLR planeja reposicionar a linha para aumentar as vendas.

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Descubra como a empresa planeja renovar a submarca Discovery.

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