Fiat lança novo  Abarth 500e

Fiat lança novo Abarth 500e

Por: Autocar Imagem: Retirada do google

Com data de lançamento prevista para 12 de julho, o novo Missão Impossível – Acerto de Contas Parte 1 terá uma nova estrela: o Fiat 500.

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Diferente dos outros filmes da franquia – que traziam carros da BMW, Land Rover, Toyota, Renault e Peugeot -, o mais recente contará com o clássico 500 como parte de seu elenco.

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Para comemorar a inclusão, a Stellantis lançou uma nova campanha de marketing que une cenas do filme ao lançamento do novo 500 elétrico: o Fiat Abarth 500e.

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Construída em torno do slogan “Missão Possível”, a ação da Fiat pretende assim promover a ideia de que os elétricos não são mais lentos e chatos.

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Com a nova campanha, a marca busca reforçar que os carros elétricos podem ser tão emocionantes quanto os outros veículos que há anos estrelam os filmes da franquia Missão Impossível.

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Como é possível ver no anúncio, o modelo lançado no ano passado é um pouco diferente do Fiat 500 clássico.

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Com design mais esportivo, que inclui até ruído semelhante ao de um motor a combustão, o elétrico traz bateria de 42 kWh que alimenta um motor elétrico de 153cv.

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Quer ver mais matérias como esta?

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