Fiat busca inovação com carro que muda de cor

Fiat para de fabricar carros cinzas e indústria corre para criar modelos que mudam de cor

Por: Autocar Imagem: Retirada do google Ver Matéria Completa

Fiat abandona a cor cinza, a terceira mais popular na Itália.

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Quer ver mais matérias como esta?

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Olivier François, CEO da Fiat, defende um mundo sem mais carros cinza.

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A decisão é de marketing, não industrial, e por enquanto só vale na Itália.

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O cinza pode voltar ao catálogo se houver descontentamento dos compradores.

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Os tons neutros continuarão a dominar, apesar das pesquisas da indústria de tintas.

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A Cor do Ano é escolhida por especialistas e influencia a indústria automobilística.

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A indústria automotiva investe no seguro, cores neutras são preferidas.

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Tecnologia que permite a mudança de cor da carroceria pode alterar o cenário.

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Fiat para de fabricar carros cinzas e indústria corre para criar modelos que mudam de cor

Fiat abandona a cor cinza, a terceira mais popular na Itália.

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Olivier François, CEO da Fiat, defende um mundo sem mais carros cinza.

A decisão é de marketing, não industrial, e por enquanto só vale na Itália.

O cinza pode voltar ao catálogo se houver descontentamento dos compradores.

Os tons neutros continuarão a dominar, apesar das pesquisas da indústria de tintas.

A Cor do Ano é escolhida por especialistas e influencia a indústria automobilística.

A indústria automotiva investe no seguro, cores neutras são preferidas.

Tecnologia que permite a mudança de cor da carroceria pode alterar o cenário.

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